Our editing non-negotiables

COLOUR GRADING CAN MAKE OR BREAK A PHOTO!

Today we're pulling back the curtain on our editing non negotiables…

First things first, colour correction:

Colour correction sets the foundation for your edits, ensuring that your images are true to life and aligned with your client's branding (or perhaps, aligns with your creative style).

Here’s all the things you need to do:

• Start with a Good Base: Ensure your image has a solid foundation before applying colour grading. This means correct exposure, white balance, and overall tonal balance.

• Consider Mood and Atmosphere: Think about the mood and atmosphere you want to convey in your image and adjust the colour grading accordingly.

• Align with Client Colours: Ensure your grading matches the client's colours from the brief or branding and ensure the product colour is always accurate.

  Check out our colour grading cheat sheet below to see exactly how we colour grade and achieve our FJC vibrancy!

THE HEALING BRUSH:

Here some of the most important things to know about the Healing Brush tool:

• Spot Healing vs. Healing Brush: Spot Healing Brush is automatic, while Healing Brush requires manual sampling.

• Sampling Technique: Choose sample areas with similar texture, lighting, and color for seamless blending.

• Opacity and Flow Settings: Adjust for control over intensity; lower settings for subtle repairs.

• Non-Destructive Editing: Work on a separate layer with "Sample All Layers" option enabled.

• Zoom In for Precision: Enlarge the area for detailed retouching and accuracy.

• Practice and Patience: Experiment with techniques and settings to refine skills over time.

SIZE MATTERS!

Adjusting the size of your assets for your clients is crucial due to variations in dimensions across different platforms and mediums.

• Platform Compatibility: Resizing ensures images fit well on diverse platforms. For instance, web banners typically have specific dimensions optimised for website headers or sidebars, while many social media platforms have their own recommended dimensions for posts or cover photos.

• Image Quality Maintenance: Consistent sizing preserves image quality across different mediums and resolutions.

• Enhanced User Experience: Proper sizing prevents issues like awkward cropping or stretching, improving user engagement.

• Brand Consistency: Adhering to client specifications maintains uniformity in visuals, reinforcing brand identity across channels.Key terms worth knowing:

KEY TERMINOLOGY IN BITESIZE FORM:

The difference between:

• Saturation vs Vibrance

  Saturation affects all colours equally, intensifying or desaturating them, while vibrancy selectively boosts muted colours without over saturating already vivid ones.

• Exposure vs Lightness

  Exposure refers to the overall lightness or darkness of an image, while brightness specifically adjusts the luminance level of an image's pixels.

• Opacity vs Fill

  Opacity controls the transparency of an entire layer, while Fill affects the transparency of the layer's contents, excluding layer effects.

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