The creative duo behind Florence James Collective and the proud owners of Propsyland. Oh, and in case you were wondering, we’re also partners in crime—yes, we’re practically married!

Our story began in a rather unexpected place: an Uber Eats photoshoot! Despite my policy of not dating clients, fate had other plans, and soon after, Huzi and I joined forces to start this wild journey in life and business together.

From starting out in a garage to expanding into the world of ecommerce with Propsyland and opening Florence James Studios in Brisbane, our ambition has always been to push boundaries and explore new creative horizons.

Now, we're excited to share our knowledge through our forthcoming educational platform (The Creative Scoop) for all things business and creative education, empowering fellow creators to bring turn their hobbies into successful careers.