Why you might not be getting those dream clients
Let's dive deep into the world of client attraction and retention. Grab a cup of coffee, because we're about to unpack what might be holding you back, why client experience should not be neglected, and how to level up your professionalism like a boss.
Where are you going Wrong?
Ever wonder why your dream clients seem to be as elusive as unicorns? It might be time to take a closer look at your online presence. Are you hiding behind a generic business name or an outdated email address? If so, you're not alone. But here's the thing: first impressions matter. And if your online persona screams amateur hour, you might be turning potential clients away before they even give you a chance.
The Importance of Prioritising Client Experiences
Now, let's talk about the holy grail of business success: client experience. Think of it as the secret sauce that keeps clients coming back for more.
From the moment they land on your website to the final invoice, every interaction shapes their perception of you and your brand. And here's the kicker: it's not just about delivering top-notch work (although that's important too). It's about making the entire process—from inquiry to delivery—as seamless and enjoyable as possible.
Because let's face it, nobody likes dealing with a headache-inducing, disorganized mess.
What To Do Going Forward:
Ready to take your professionalism to the next level? Here are some actionable steps to get you started:
Revamp Your Online Presence:
Put a Face to the Name: Swap out that generic avatar for a smiling headshot. Show the world there's a real, live human behind the screen.
Spruce Up Your Website: Make it easy for clients to find what they're looking for. Stick a "Get in Touch" button on every page, and sprinkle in some behind-the-scenes photos for good measure.
Say Goodbye to Generic Emails: It's time to retire "TaylorXOXO@hotmail.com" and upgrade to a professional business address. Trust me, it's worth the investment.
Prioritise Client Experience:
Communicate Clearly: Set expectations upfront and keep your clients in the loop every step of the way. Nobody likes playing the waiting game.
Make It Easy to Contact You: Stick your contact info front and center on your website, and throw in a clickable email signature while you're at it. Your clients will thank you for it.
Go Above and Beyond: Surprise and delight your clients with little touches that show you care. Whether it's a handwritten thank-you note or a follow-up call to ensure they're happy with your work, it's the small gestures that leave a lasting impression.
Link Everything:
When it comes to making it easy for clients to reach out, linking is your best friend. We're big fans of using a Link Tree in our bio- it's like a one-stop shop to all things you. With a direct link to your portfolio, mailing list, ecommerce products, other social media platforms, and more , clients can find everything they need in one convenient place. But we don't stop there. You can even add your client intake form straight to Link Tree, so clients can fill it out there and then, streamlining the process.
There you have it, my friend. A roadmap to a more polished and professional online presence. It won't happen overnight, but with a little time and effort, you'll be attracting—and keeping—the clients of your dreams.
Want more?
If you want to learn more about all the nitty gritty with running your own business in this industry, then jump on over to our waitlist for our course coming very soon!
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