Why brands love content retainers!

Are you wondering how to get more consistent and reliable work as a product photographer? Well, offering retainers is an easy solution!

Here are five reasons why brands love retainers and why you should be offering them to your clients:

1. they need to outsource tasks.

They’re busy people, WHICH MEANS THEY DO NOT HAVE THE TIME TO DO EVERYTHING THEMSELVES! RATHER THAN WASTING PRECIOUS TIME ON PRE-PRODUCTION, SHOOTS, POST-PRODUCTION ETC. THEY CAN GIVE THEIR BRIEFS TO THE EXPERTS TO DO IT FOR THEM.

2. tHEY don’t know how to creatively execute their VISION.

MOST BRANDS KNOW EXACTLY WHAT CONTENT THEY WANT AND WHERE THEY WANT TO USE IT BUT HAVE NO CLUE HOW TO EXECUTE IT. THEY NEED CREATIVE INDIVIDUALS LIKE OURSELVES TO GIVE CREATIVE DIRECTION ON BRIEFS WITH THE SKILLS AND IDEAS TO EXECUTE THE VISION!

3. it’s cost-effective.

Retainers are often incentivised with a discount for committing long-term. Therefore, IT IS COST EFFECTIVE FOR BRANDS WHO HAVE BUDGET CONSTRAINTS AND KNOW THEY WANT MORE CONTENT CONSISTENTLY IN THE FUTURE.

4. ever-changing demands of the digital environment.

Brands must keep their websites and ads updated with new content from product photographers to stay relevant with consumers, attract new customers, and showcase their best quality content. By working with professional product photographers, brands can ensure that their content is consistent, appealing, and of the highest quality, which is essential for long-term growth.

5. Photography and video gear are expensive investments!

It is no surprise that photography and video gear are expensive! And for a brand, that money is better spent elsewhere, especially in the early stages of business growth. For example, on ads, inventory, HR, etc.

Now let’s touch on how retainer clients can benefit you…

By securing a retainer agreement, a client normally pays a deposit and a couple of shoots upfront. This arrangement allows you to plan and allocate resources more effectively with financial stability and build a strong, ongoing relationship with the client. Long-term, retainer clients help support the growth and sustainability of your photography business as well as help strengthen your portfolio of work!

TOP TIP: If you want to learn how we successfully structure our retainers, join our course waitlist

and Don’t forget to tag us on instagram so we can see what you create!